Advertising campaign 2009

Photography ©Paul Tahon and Ronan & Erwan Bouroullec
Design Howard Wakefield and Maria Farrugia

About Clouds
In collaboration with Kvadrat, internationally acclaimed designers Ronan and Erwan Bouroullec created Clouds, an innovative, interlocking fabric tile concept for the home. Clouds can be used as an installation and be hung from a wall or ceiling.

Clouds evolves as you add elements to it, producing a unique three-dimensional effect. Inspired by the inviting irregularity of the surface, you construct your own piece and make your vision reality. Self-expression lies at the heart of the appeal of Clouds.

The tiles are made of one element and are attached by special rubber bands. Creating your own piece is quick and easy, whether you want a simple design or a complex decorative screen or wall. You can easily arrange and re-arrange the tiles to reflect your individual style and bring new ideas into your home, time and time again.

Clouds was conceived when the French brothers were working with Kvadrat on the North Tiles project and were inspired to create a lighter version for the home market.

Clouds comes in two fabrics - Divina and Tempo. In Tempo, it is available in 3 colour combinations including: zesty orange/ brown, dark/ light blue and lime green/ slate blue. Divina is now available in: light/dark blue, light/dark grey, burgundy/deep purple, black/white and the new petroleum/white. Both fabrics come in a choice of 8 or 24 tiles.
See more at www.kvadratclouds.com


About Ronan and Ewan Bouroullec
Ronan Bouroullec (born 1971) and Erwan Bouroullec (born 1976) have been working together for about ten years now. Their collaboration is a permanent dialogue nourished by their distinct personalities and a shared notion of diligence.

In 1997, they presented their “Disintegrated Kitchen” at the Salon du Meuble in Paris and were spotted by Giulio Cappellini, who gave them their first industrial design projects, notably the Lit clos (“Closed Bed”) and the Spring Chair. In 2000, Issey Miyake asked them to design a space for his new collection of A-Poc clothes in Paris. Then, the decisive meeting with chairman of Vitra Rolf Fehlbaum occurred which resulted in their conception of a new kind of office system, Joyn, in 2002. This was the beginning of a special partnership which has borne fruit in numerous projects, including Algues, the Alcove Sofa, the Worknest, the Slow Chair and the Vegetal. Since 2004, the Bouroullecs have also been working with Magis, for whom they have designed two complete furniture collections, Striped and Steelwood. Finally, they have worked on several types of textile wall systems, such as the North Tiles and the CLouds, in close collaboration with the Kvadrat brand, for whom they designed showrooms in Stockholm in 2006 and in Copenhagen in 2009.

Today, Ronan and Erwan Bouroullec design for numerous manufacturers, namely Vitra, Kvadrat, Magis, Kartell, Established and Sons, Ligne Roset, Axor, Alessi, Issey Miyake and Cappellini. At the same time, they maintain an experimental activity which is essential to the development of their work at Galerie kreo, Paris, where four exhibitions of their designs have been held between 2001 and 2010. They also embark on occasional architectural projects such as the Maison flottante (“Floating House”) in 2006 or the Camper stores in Paris and Copehnagen (2009) and the Casa Camper Hotel’s restaurant, Dos Palillos, in Berlin (2010).

Voted Designers of the Year at the Salon du Meuble in 2002, their other awards include the Grand Prix du Design (Paris, 1998), the New Designer Award at the International Contemporary Furniture Fair (ICFF New York, 1999) and the Finn-Juhl Prize (Copenhagen, 2008). Additionally, the Facett collection manufactured by Ligne Roset and the Worknest office edited by Vitra both won the “Best of the Best” Red Dot Design Award, respectively in 2005 and 2008. In 2009, the Vegetal chair won the ICFF award for outdoor furniture.

Several exhibitions have been devoted to their work. These were showcased at the Design Museum, London (2002), at the Museum of Contemporary Art, Los Angeles, the Museum Boijmans van Beuningen, Rotterdam, and La Piscine, Musée d’Art et d’Industrie, Roubaix (all in 2004), at the Villa Noailles, Hyeres (2008) and at the Grand Hornu, Belgium (2009). Designs of the Bouroullecs are part of select international museums’ collections such as the Musée National d’Art Moderne – Centre Pompidou and the Musée des Arts Décoratifs in Paris, the Museum of Modern Art in New York, the Art Institute of Chicago, the Design Museum in London, and the Museum Boijmans van Beuningen in Rotterdam.

Two monographs books have been published about the design of Ronan and Erwan Bouroullec: Ronan et Erwan Bouroullec – Catalogue de Raison (Paris: Images Modernes / Kreo, 2002) and Ronan et Erwan Bouroullec, (Paris: Phaidon, 2003).
Original text from www.bouroullec.com