Healthcare brochure 2009

Kvadrat asked us to develop a concept for a brochure promoting their fabrics in the healthcare sector. Due to the sensitive nature of photographing on location in hospitals, we were unable to use real situations. 

Rather than trying to re-create a hospital, which ran the risk of appearing inauthentic, we created a 'suggested' series of scenes which featured the fabrics in-situ. Real props were used to add authenticity, but they were used sparingly to concentrate on the fabrics and retain a sense of calm.

Photographic concept Howard Wakefield

Photography Casper Sejersen

Design Howard Wakefield and Maria Farrugia

Copywriter Chris Harris

Creative consultant Peter Saville

Download Healthcare brochure