Identity Review Logo 2004

EMI had undergone a period of change. For this newly restructured company, the EMI logo was slightly modified to remove the keyline making it more contemporary whilst aiding legibility when reproduced at a small size.

The main objective was to achieve a consistent image and branding. Previously with no clear guidelines, free interpretation of the EMI logo led to many different styles with no clear system.

We consolidated all the different logos into one global communications system that is consistent across all EMI's companies and divisions.

We devised a family tree to help communicate the new structure and how individual regions and marketing divisions are represented. This helped illustrate that all EMI Music regions and companies are part of the same naming structure.

Creative direction Peter Saville
Design Howard Wakefield
Project management Sarah Parris
Design assistant Catarina Pestana