Identity review

Gilchrist foot clinic is a multi-disciplinary practice that works in the areas of Podiatry, Chiropody and Reflexology. They required an identity, signage and support material that visually distinguishes itself from their competition.

During our research we learnt about the very latest in foot leveler scanning technology. These scans are primarily used to assess where patients put pressure on their feet in every step.

Using this understanding as a key reference point, a series of unique colourful images were created as the core identity using various postproduction techniques. The distinct abstraction of these images meant they became instantly identifiable to Gilchrist foot clinic.

Image and design
Howard Wakefield and Simon Griffin