Identity proposal Logotype 1995

Rather than a single logotype, the people of Manchester were asked "What is Manchester for you?". Each answer was then used on a different element of the identity. "Attitude" could be used on a business card, "New Industries" on a letterhead, "Guns, Drugs and No Money" made the t-shirt. 

Orange was used purely as it was the colour of Manchester buses.

Concept Peter Saville
Design Howard Wakefield